set speed aka


Hello Living back again

Back in early January, we broke the Hello Living website, but a day later, they rolled back the site.

Today, a reader lets us know about The Apartment's continuing ingenuity. Not only do they have a flickr site with photos of their creative process, they've also created a quasi-reality-video section on youtube that shows their current process. Some of the videos seem fake, but they're worth watching, if only for 20 seconds.

Check the official website, which now has a flash and scrolling pictures with sound effects to boot.

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At February 21, 2007 12:30 PM, Blogger Ben said...

it looks like their approach was a good call, this is getting picked up all over the place. It was on Gowanus Lounge, got picked up by Curbed, then the Real Deal.

Thinking outside the box works.

At February 22, 2007 3:33 AM, Anonymous Anonymous said...

Aguayo really stepped it up a notch for this development. Very exciting for the nabe!

At October 21, 2008 9:34 PM, Blogger aoyang said...

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