Next installment of Hello Living

This is on the south side of Pacific Street across the street from the Hudson. A floor has gone up about every 5 days...

All hail the first $1MM Crown Heights condo

Hello Living's (aka Pacific Blue) design and marketing masterminds re-upped their much-talked about website over the weekend and we can now see the regal spawn of Madison and Hudson.

What's news? Well, in the Madison, 5 out of the 15 units are accounted for already. If the other units are any measure, the 5 1 bedrooms in contract have given nearby condo owners a $650psf comp. What's more, Crown Heights now has its' first $1.3MM condo, which we suspect is a townhouse. Weighing in at a hefty 1,475 square feet in 3 bedroom, 2.5 bath format, this unit with private terrace is asking $1.3MM ($881 psf).

Naysayers, of which I'm sure there are many of, may ask what else you get with that $1.3MM. Well, take a look: indoor pool, screening room, gym, kids playroom, billiards/game room and a business center. Rooftop cabanas are also available.

Almost half of the units look to be 1 bedrooms, starting at $324K. A slew of 2 bedroom, 2 baths range from 850 square feet for $545K to 1194 square feet for over $810K...My how times have changed in such a short time. The units are generally in the mid-600 to low-700 psf range, which is seeping into Clinton Hill territory and surpassing even its' next door neighbor, Prospect Heights. I can see how purchasers may want to purchase at the buildings closest to Washington, Ave. but I would personally be averse to even looking at the units towards Grand.

With the nearby Washington Condos nearly sold out, Aguayo & Huebener may be capturing neighborhood sentiment and trying to extract top dollar from potential purchasers. Whether it works remains to be seen.

Hello Living back again

Back in early January, we broke the Hello Living website, but a day later, they rolled back the site.

Today, a reader lets us know about The Apartment's continuing ingenuity. Not only do they have a flickr site with photos of their creative process, they've also created a quasi-reality-video section on youtube that shows their current process. Some of the videos seem fake, but they're worth watching, if only for 20 seconds.

Check the official website, which now has a flash and scrolling pictures with sound effects to boot.