Hello Living off to a fast start
Destined to shed its' Crown Heights provenance, the Hello Living project on Pacific Street between Washington and Grand has quickly sold 9 units. In addition to its' infamous youtube and flickr sites, the marketers at Hello Living have succesfully placed their project in this Sunday's article on the new condominium lifestyle.
"Developers, too, are embracing the idea of friendliness. A six-building condo development in Prospect Heights, Brooklyn, for instance, which will have its first open house on May 6, has been named Hello and given a name-tag sticker as its branding image.
It already has YouTube, Flickr and cheeky MySpace Web pages for its buildings, with one MySpace page claiming: “The poker tables alone will make friends and enemies, but everyone can all get along by watching ‘Badlands’ on the big screen.”
The amenities, like rooftop cabanas, a barbecue area, wine cellar, library, children’s playroom and pool, are spread throughout the six buildings, in part to motivate residents to fraternize."