New strategy @ Bridgeview Tower at 189 Bridge St.
What's a developer to do when his units aren't selling? Ditch the old broker and go to a new one, right? Sure. Lower the prices to spur sales, right? Sure. Well, the developer of the Bridgeview Tower Condos, aforementioned here, got the first step right, but failed on the second.
They ditched Halstead and went with blue chip Elliman. Except that instead of lowering the prices, they increased the prices about 20% on some units. Studio units that were $525K are now $619K. Two bedroom units that were once $822K are now $985K.
Who's got the explanation on this one?