New trends in condo marketing

Since people have been waiting impatiently for the arrival of 99 Gold Street, the marketers at the Developers Group have darn well better come up with something worthwhile. Well, in our mailbox today was the latest gimmick in marketing condos-- making the buyer feel special.

How does one do that? Assign them a membership number on a 'Gold Club" membership card.

What does this mean? It means that you can preview the exclusive building, view the layouts and be among the first to first to experience the 'Gold' standard.

Check the letter at left.