Chase branch @ Steiner Studios

As one drives or walks down Flushing Avenue adjacent to the Brooklyn Navy Yard, it is truly like stepping back into time - from the bumpy, torn-up streets to the old signs advertising Navy Yard uniforms. But adjacent to the Steiner Studios entrance, you see a fresh new Chase branch, replete with new identity.

How does a branch decide where they want to open up? How did Chase beat Citibank, Washington Mutual, Bank of America and North Fork to the punch? What's stopping the others from opening up also? Apparently enough movie stars go to Steiner to work on sets that they need a Chase branch, huh?